73 products

Rice

about Rice.

Rice has been part of Korean beauty for generations, and today it sits behind much-loved Korean formulas from sunscreen to toner. The Beauty of Joseon Relief Sun: Rice + Probiotics SPF50+/PA++++ is a creamy yet light sunscreen with a dewy finish, the two-layer I'm from Rice Toner brightens dull, uneven skin without heaviness, and the Anua Rice 70 Glow Milky Toner brightens while it keeps shine in check. Haruharu Wonder goes further with a whole Black Rice line, from cleansing oil to cream.

For dull or uneven tone, start with a rice toner or a brightening serum; for dry skin, a rice cream or an overnight mask; for every day, a rice sunscreen as your last step. Nothing in your routine has to change to make room for rice: it works alongside niacinamide and ceramides.

questions, answered.

Which rice toner should I choose?

For dullness and uneven tone, the I'm from Rice Toner brightens and hydrates without feeling heavy. If your skin gets shiny, the Anua Rice 70 Glow Milky Toner keeps oil in check while it brightens. For sensitive skin, the fragrance-free, alcohol-free Haruharu Wonder Black Rice Hyaluronic Toner for Sensitive Skin calms and hydrates. Pat any of them in after cleansing, morning and night.

Which Beauty of Joseon rice products should I try?

Start with sun care. The Beauty of Joseon Relief Sun: Rice + Probiotics SPF50+/PA++++ hydrates with a dewy glow, and oily or combination skin may prefer the ultra-light Beauty of Joseon Relief Sun Aqua-Fresh: Rice + B5 SPF50+/PA++++. For dark spots and dullness, add the Beauty of Joseon Glow Deep Serum: Rice + Alpha-Arbutin.

What is black rice skincare?

It is Haruharu Wonder's line, built on black rice and carried through cleansers, toners, essences, creams and sunscreens. The Haruharu Wonder Black Rice Probiotics Barrier Essence is a milky essence that leaves the skin barrier stronger and skin more hydrated. Several products also come unscented, such as the Haruharu Wonder Black Rice 10 Hyaluronic Cream Unscented.