about PURITO.
PURITO makes vegan Korean skincare around two things: the Wonder Releaf Centella line and light sunscreens with no white cast. The Wonder Releaf Centella Toner soothes heat-stressed skin and helps calm the look of redness, and the Wonder Releaf Centella Serum is a watery gel with a slight cool that calms, softens texture and leaves a glowy, jelly-like finish. For daytime, the Daily Soft Touch Sunscreen SPF50+/PA++++ glides on smooth and fresh with no white cast.
The name joins "puri", for pure ingredients sourced from regions across Korea, with "to", the character for earth, and the formulas keep only the essentials. Every product is vegan and cruelty-free. Wonder Releaf Centella covers toner, serum, cream and eye cream, with unscented versions of most steps for very sensitive skin. The centella toner, serum and cream work as one calming routine, a PURITO sunscreen completes the morning, and the unscented versions are there for skin that fragrance bothers.
questions, answered.
Should I choose the scented or unscented PURITO centella?
If your skin reacts to fragrance, go unscented. The PURITO Wonder Releaf Centella Toner Unscented, the PURITO Wonder Releaf Centella Serum Unscented and the PURITO Wonder Releaf Centella Cream Unscented are made for sensitive, redness-prone skin and do the same soothing job without synthetic fragrance. If fragrance does not bother you, the originals soothe in just the same way.
Which PURITO sunscreen should I buy?
For everyday wear, even at the beach, the PURITO Daily Soft Touch Sunscreen SPF50+/PA++++ is smooth and vegan, holds up against water and sweat, and leaves no white cast, with five ceramides for moisture. For the lightest feel on sensitive skin, the PURITO Wonder Releaf Centella Daily Sun Lotion SPF50+/PA++++ has a weightless, custard-like texture, fragrance free and dewy.
Is PURITO good for acne-prone skin?
Yes: start with the PURITO Galacto Niacin 97 Power Essence, a featherlight essence made to suit acne-prone skin that brightens dullness and smooths texture. To moisturize without heaviness, the PURITO Oat In Calming Gel Cream is a light, vegan gel with oat seed water that hydrates without excess oiliness and calms skin that feels sensitive or heated. To cleanse, the fragrance-free PURITO From Green Cleansing Oil melts makeup with light plant oils instead of heavy mineral oil.
How do I use the PURITO centella serum?
After cleanser and toner, spread two or three pumps of the PURITO Wonder Releaf Centella Serum over face and neck and pat until absorbed, morning and evening. It calms quickly and leaves a glowy finish that makes a smooth base for makeup. Follow with the PURITO Wonder Releaf Centella Cream to lock moisture in and strengthen the barrier, and with sunscreen in the morning.
