The Whoo Bichup Treatment Essence
The Whoo Bichup Ja Yoon Cream
The Whoo Gongjinhyang Firming Cream
about The Whoo.
The Whoo is LG H&H's luxury Korean skincare and makeup brand, built on the beauty rituals of the Joseon royal court and reworked with modern science. Formerly The History of Whoo, it takes its name from 后, the Chinese character for empress, and since 2003 it has turned royal herbal prescriptions into skincare: the Gong Jin Solution, for one, is an herbal complex developed from the Gongjindan prescription.
That complex sits at the heart of Gongjinhyang, the brand's firming line, which branches out into brightening, hydrating, men's and makeup ranges. Cheongidan is the radiance line for skin showing the signs of aging, while Bichup centers on anti-aging essences made with NAD Power24. Pick the line that matches your skin's main concern and use its steps together, and KBeauty Shop sends each one in its Korean formula.
questions, answered.
Which line from The Whoo is right for my skin?
Start from your main concern. Cheongidan is for radiance and the signs of aging, and Cheonyuldan brings glow and firmness together with royal cheonchohwa, a flower that blooms for a single day each year. Jinyulhyang is for dry, rough skin that wants rich moisture and wrinkle care, with red wild ginseng steamed and dried nine times. Gongjinhyang is the firming line: its Radiant White range (Seol) brightens, its Vital Hydrating range (Soo) hydrates and calms dry, sensitive skin, and its men's range (Gun) is made for skin that feels rough and tired. Bichup sits beside any of them, with anti-aging essences made with NAD Power24 that go on early in your routine.
What is Cheongidan by The Whoo?
Cheongidan is the brand's radiance anti-aging line. Its key ingredient, CHLOROGEN, comes from golden gardenia, the line's heritage flower, and the line is made to work on the main signs of aging, dark spots included, while it brings back a clear glow. The toner, emulsion and cream each carry wrinkle care and brightening together. The line first launched in 2010 and was renewed in 2023 and again in 2026. Use it as a ritual: balancing toner, serum, emulsion, eye cream, then cream.
Is The Whoo good for dry, sensitive skin?
Gongjinhyang Soo is the range made for it. It is built around Vital-Lotus, an ingredient from the brand's lotus research that hydrates and soothes, with panthenol for moisture and allantoin to calm, and a patented technology that binds moisture to the skin so it lasts. The range runs from a hydrating cleansing foam and balancing toner to an emulsion, a cream, an overnight pack and a sunscreen. Start with the toner and emulsion, then add one step at a time.
