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Best sellers

Anua 5-step Korean Skincare Set

€90.95 €122.95 

I'm from Rice Toner

€21.95 €25.95 

Anua Rice 70 Glow Milky Toner

€21.95 €25.95 

mixsoon Bean Essence

€26.95 €32.95 

Anua Double Cleansing Duo Set

€32.95 €45.95 

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Just-arrived Korean skincare and beauty, from gentle cleansers and daily sunscreens to makeup, hair and body.

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about Best sellers.

Some Korean beauty earns a following all of its own. Think of cult favorites such as the Beauty of Joseon Relief Sun: Rice + Probiotics SPF50+/PA++++, creamy going on with a dewy finish and no white cast, the COSRX Acne Pimple Master Patch to stick on a spot at bedtime, and the LANEIGE Lip Sleeping Mask for softer lips by morning.

Anua's heartleaf toner and cleansing oil have the same devoted following. If you are new to Korean skincare, choose one favorite for each step, from cleanser to sunscreen, and the whole routine comes in one order from KBeauty Shop.

questions, answered.

Which Korean toner should I try first?

If your skin flushes or feels stressed, the Anua Heartleaf 77 Soothing Toner is the one to start with: cooling on contact and calming for the look of stressed, sensitive skin. For dullness, reach for the I'm from Rice Toner, a two-layer milky toner that helps skin look brighter.

Which Korean sunscreen should I try first?

For most skin, the Beauty of Joseon Relief Sun: Rice + Probiotics SPF50+/PA++++: creamy going on, light once it settles, with a dewy finish and no white cast. If you wear makeup every day, the SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum SPF50+/PA++++ is a watery sun serum that sits smoothly underneath and leaves no white cast either.

Which Korean serum should I start with?

Start with your main concern. For irritated, sensitive skin, the SKIN1004 Madagascar Centella Ampoule helps it calm down; for dark spots, the Anua Niacinamide 10 TXA 4 Serum; and for tight, dehydrated skin, the Torriden DIVE IN Serum with low-molecular hyaluronic acid.

Is everything at KBeauty Shop authentic?

Yes. KBeauty Shop sources every product directly in Seoul and ships it to you from there, so what arrives is the genuine Korean formula.