about Luxury.
Luxury Korean skincare and makeup from two houses that make every step a ritual. The Whoo, LG H&H's luxury brand since 2003, is named for 后, the character for empress, and reworks the beauty rituals of the Joseon royal court with modern science: royal herbal prescriptions, red wild ginseng steamed and dried nine times, golden gardenia for radiance.
Sulwhasoo, Amorepacific's luxury brand, has studied Korean ginseng for skincare since 1964 and pairs that traditional wisdom with modern technology. Its First Care line opens the routine before toner, and its Concentrated Ginseng line helps dry skin look plumper and smoother. Choose a house, then a line, and build the ritual one step at a time.
questions, answered.
What makes The Whoo and Sulwhasoo luxury skincare?
Their heritage and the way their routines are built. The Whoo draws on the beauty rituals of Korean empresses, and its Royal Beauty Research Center developed the Gong Jin Solution, an herbal complex based on the Gongjindan prescription. Sulwhasoo has six decades of ginseng research behind its formulas. Both make complete routines, so the luxury lies in layering one line step by step rather than in a single jar.
Should I choose The Whoo or Sulwhasoo?
Choose by what your skin asks for. The Whoo works line by line: Cheongidan for radiance and the signs of aging, Gongjinhyang for firmness, Jinyulhyang for moisture and wrinkle care on dry, rough skin, and Bichup essences beside any of them. Sulwhasoo begins with its First Care step and builds on ginseng, with the Concentrated Ginseng line as deep moisture for dry skin.
How do I layer a luxury Korean skincare routine?
Lightest to richest, within one line where you can. Sulwhasoo's First Care step goes on right after cleansing, before toner. A line from The Whoo such as Cheongidan runs balancing toner, serum, emulsion, eye cream, then cream. Give each step a moment to settle before the next, and add one new step at a time so you can see how your skin responds.
Do The Whoo and Sulwhasoo make makeup?
Yes. Sulwhasoo's Perfecting Cushion line comes in a light, semi-matte finish and the feather-light, radiant Airy, both with SPF50+ PA+++. The Whoo carries its royal court heritage into makeup with the Gongjinhyang Mi range and its cushions. Apply your base once skincare has settled, and KBeauty Shop sends your skincare and makeup together in one order.
