about Su:m37.
Su:m37 is a Korean skincare brand from LG H&H that builds its formulas on fermentation. Its name begins with the Korean word for breath, and its motto is Breathe with Nature. In the name, the colon stands for the patient wait that captures nature's vitality and the rest it gives skin, and 37° for the temperature the brand considers ideal for fermenting and maturing. Its fermentation research aims for care that works hard while staying mild on the skin.
LosecSumma is the luxury line for skin that has grown more sensitive over the years, made to calm it, firm it and strengthen its barrier. Time Energy is a mild everyday line, with plant ferments for nourishment, moisture and firmness. The Secret line pairs a fermented first essence for a clear, natural glow with a multi balm stick to carry with you. Reactive skin can start with LosecSumma, and dry, tired skin with Time Energy.
questions, answered.
What does fermentation do in Su:m37 skincare?
Fermentation is the science Su:m37 is built on, and it works differently from line to line. The Secret essence comes from the brand's own fermentation, which it calls Bio-Breath Science, and it helps skin glow clear from within. In Time Energy, organic plant ingredients go through a special fermentation for a richer, more deeply nourished feel. LosecSumma draws on the brand's fermentation know-how to help skin tired by the years look firmer. For glow, start with the Secret essence; for nourishment, Time Energy; for comfort on sensitive skin, LosecSumma.
Is Su:m37 LosecSumma good for sensitive skin?
Yes, it is designed around sensitive skin, especially skin that has turned more reactive with age. The foam cleanser is a mildly acidic gel with a dense lather, irritation-tested on sensitive skin and made for everyday washing. The skin softener calms skin, with less redness after one day of use, and the emulsion wraps the face in rich nourishment with no stickiness. Begin with those three morning and evening, then add the cream or eye cream when you want a firmer look.
Which Su:m37 line suits dry skin?
Time Energy is the line to reach for. Its barrier cream pairs collagen and ceramide for a denser, stronger barrier that keeps moisture in, and the moist feel holds even after you wash your face. The firming serum adds a fermented hyaluronic acid for moisture that lasts, and the resetting toner smooths texture as your first step after cleansing. For an extra boost, the Water-full Marine Relief gel mask kit gives a fast rush of moisture and calm in three layered steps.
What is the Su:m37 Secret line?
The Secret line is made for glow. Its essence is the first step after cleansing, morning and evening: smooth a coin-sized amount over the face and pat it in for skin that looks luminous and clear, with wrinkle care built in. The multi balm is a twist-up stick with shea butter that hydrates and helps brighten the look of spots and smooth the look of lines around the eyes, along the smile lines and on the neck. It sinks in fast and works before or after makeup.
