A'PIEU

about A'PIEU.

A'PIEU is the Korean skincare brand whose flagship is the Madecassoside line, home to its cica ampoule and cica cream: the Madecassoside Tetrasome CICA Ampoule, which cools skin that feels hot and looks red, and the Madecassoside Tetrasome CICA Cream, a light vegan cica cream that helps calm the look of redness on sensitive skin.

Playful on the surface and serious about soothing underneath, A'PIEU keeps its skincare uncomplicated, with blemishes and dryness as the two concerns it cares about most. Red, sensitive skin finds its match in the calming Madecassoside pair, while the Deep Clean foam cleansers take care of oily shine and congested pores.

questions, answered.

Which A'PIEU Madecassoside cream should I buy?

If your skin is sensitive and flushes easily, choose the A'PIEU Madecassoside Tetrasome CICA Cream: it is light, cools on contact and helps calm the look of redness. If dry air leaves your skin feeling tight and worn, the A'PIEU Madecassoside Moisture Gel Cream is the thick yet soft pick that keeps skin hydrated for longer.

How do I use the A'PIEU cica ampoule?

Use the A'PIEU Madecassoside Tetrasome CICA Ampoule after cleansing and toning: press it into the face, let it sink in, then seal it with a Madecassoside cream, with sunscreen last in the morning. It is the step to reach for when skin feels hot and looks red, because it cools that heat and keeps dry, sensitive skin comfortable.

Which A'PIEU cleanser is best for oily skin?

The A'PIEU Deep Clean Foam Cleanser is a dense baking powder foam that cleans pores and takes care of oily shine, and the A'PIEU Deep Clean Foam Cleanser (Pore) also lifts away dead skin cells for a smoother feel. On makeup days, melt everything off first with the A'PIEU Deep Clean Cleansing Oil. If your skin is dry rather than oily, the A'PIEU Madecassoside Cleansing Foam rinses to a fresh, moisturized finish.

Is A'PIEU good for blemish-prone or dry skin?

Blemishes and dryness are the two concerns A'PIEU builds its soothing skincare around. For blemish-prone, oily skin, the A'PIEU Deep Clean Foam Cleanser (Pore) lifts away dead skin cells and excess oil, and the A'PIEU Madecassoside Tetrasome CICA Cream helps calm the look of redness afterwards. For dry skin, the A'PIEU Madecassoside Moisture Gel Cream comforts skin worn down by dry air.