100% authentic
Korean skincare, straight from Seoul.
Your window into real K-beauty. Build your routine from over a hundred brands and save with every step.
- Spend& save
- 10%offSpend SEK 510+
- 15%offSpend SEK 920+
- 20%offSpend SEK 1,120+
Applied automatically in your cart. Bundles and sets excluded.
100% authentic
Sourced directly from Seoul, Korea.
Ships from Seoul, Korea
Every order leaves from Seoul.
Dispatched within 48 hours
Packed and handed to the courier within 48 hours, with tracking.
Fast, tracked delivery
Typically 3–5 business days to your door, tracked the whole way.
Secure checkout
Shop Pay, PayPal, Apple Pay and all major cards.
Best sellers
The products our customers buy most. Start here.
Anua Niacinamide 10 TXA 4 Serum
Anua Heartleaf 77 Soothing Toner
Anua 5-step Korean Skincare Set
I'm from Rice Toner
COSRX Acne Pimple Master Patch
Shop by concern
Tap what your skin is doing. We point you to the shelf.
Staff picks
Our favorites, hand-picked in Seoul.
VT Cosmetics Reti-A Reedle Shot 100
VT Cosmetics Hydrop Reedle Shot 700
VT Cosmetics TX-Toning Cream
VT Cosmetics TX-Toning Toner
VT Cosmetics Red Booster Reedle Shot 100
VT Cosmetics Pro Cica Reedle Shot 300
VT Cosmetics Pro Cica Reedle Shot 100
Skin quiz
Seven quick questions, then a routine that fits.
Question 1 of 7
Your routine, morning and night
Watch how it layers, then take it home: thinnest to thickest, morning and night.
Watch the routine
Morningwake, sip, protect
Nightmelt, boost, seal
Morningwake, sip, protect
Nightmelt, boost, seal
The whole routine · SEK 1,343
Stacks to 20% off in cart: you save SEK 268.60
Authentic from Seoul
the real thing, with receipts.
Before your order flies, it is picked, checked and packed by hand in Seoul.
- 01
Picked in Seoul
Your products come straight off the shelves of our partner warehouse in Seoul.
- 02
Checked by hand
Every item is looked over before it goes in the box: the right product, sealed and undamaged.
- 03
Packed with care
Wrapped and padded by hand, so glass bottles and pumps arrive the way they left.

1,294+ verified reviews
Customer reviews
Verified buyers, real skin.
4.8 ★★★★★
@kbeautyshopofficial
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