Privacy Policy
This Privacy Policy describes how www.kbeauty.shop and KBeauty Shop (the “Site”, “we”, “us” or “our”) collect, use and disclose your personal information when you visit or make a purchase from the Site.
Nothing in this Privacy Policy limits any rights you may have under applicable data protection or consumer laws in your country.
CONTACT
If you have questions about this policy, want more information about our privacy practices, or would like to make a complaint, you can contact us at:
Email: wecare@kbeauty.shop
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we collect certain information about your device, how you interact with the Site, and information necessary to process your purchases and provide customer support. In this Privacy Policy, “Personal Information” means any information about an identifiable individual.
Below we explain what we collect, why we collect it and who we share it with.
Device information
- Purpose of collection:
To load the Site correctly on your device, maintain security, prevent fraud and perform analytics to improve our Site and marketing. - Source of collection:
Collected automatically when you access our Site using cookies, log files, web beacons, tags or pixels. - Disclosure for a business purpose:
Shared with our ecommerce platform Shopify and analytics and advertising partners such as Google, Meta, TikTok and others listed in the Behavioral Advertising section. - Personal Information collected:
Web browser and version, IP address, time zone, cookie identifiers, device identifiers, what pages or products you view, search terms, referring URLs and how you interact with the Site.
Order information
- Purpose of collection:
To provide products and services to you, including processing payment, arranging shipping, providing invoices and order confirmations, communicating with you about your order, screening for risk or fraud and, where permitted, sending information about products and offers you may like. - Source of collection:
Collected directly from you during checkout. - Disclosure for a business purpose:
Shared with our platform Shopify, payment providers such as Shop Pay and PayPal, our logistics and fulfillment partners and, where necessary, fraud prevention and compliance tools. - Personal Information collected:
Name, billing address, shipping address, payment information (for example last four digits of your card, payment token), email address, phone number and order details.
Email marketing information
- Purpose of collection:
To send you marketing emails, back in stock alerts, routine tips and recommendations where you have opted in, and to measure and improve the performance of our email campaigns. - Source of collection:
Collected when you sign up to our newsletter, opt in at checkout or interact with our emails and the Site. - Disclosure for a business purpose:
Shared with our email service provider Klaviyo. - Personal Information collected:
Name, email address, general location inferred from your IP address, browsing behaviour on our Site and purchase history.
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email or by contacting us.
Customer reviews information
- Purpose of collection:
To invite and host reviews, display them on product pages and improve our products and customer experience. - Source of collection:
Collected when you submit a review on the Site or respond to a review request email. - Disclosure for a business purpose:
Shared with our reviews partner Junip. - Personal Information collected:
Name, email address, purchase history for verification and any information you provide in your review, including ratings, comments and photos.
Please do not include sensitive personal information in review text or photos.
MINORS
The Site is not intended for individuals under the age of 13. We do not knowingly collect Personal Information from children under 13. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at wecare@kbeauty.shop so we can delete it.
SHARING PERSONAL INFOMRATION
We share your Personal Information with service providers to help us provide our services and fulfill our contract with you. For example:
- Shopify powers our online store. You can read more about how Shopify uses your Personal Information here:
https://www.shopify.com/legal/privacy - We use Klaviyo to manage email marketing, flows and newsletters. You can read more here:
https://www.klaviyo.com/legal/privacy/privacy-notice - We use Junip to collect and display customer reviews. You can read more here:
https://junip.co/legal/privacy_policy.pdf
We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information, or to protect our rights.
We may also share hashed versions of your email address or phone number with advertising platforms such as Google Ads Customer Match, Meta Custom Audiences, TikTok Ads, Pinterest Ads and Microsoft Ads, so that we can:
- Show you more relevant ads,
- Exclude you from campaigns you already responded to, and
- Measure ad performance.
Hashing means we transform your details into an unreadable string before sharing so that platforms do not receive your raw contact data.
BEHAVIOURAL ADVERTISING AND ANALYTICS
We use your Personal Information to provide you with marketing and advertising that is more likely to be relevant to you.
For example:
- We use Google Analytics to understand how visitors use our Site. You can read more about how Google uses Personal Information here:
https://www.google.com/intl/en/policies/privacy/
You can opt out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout - We share information about your use of the Site, your purchases and your interactions with our ads with advertising partners. Some of this information is collected using cookies and similar technologies.
Where required by law, including under the GDPR, the ePrivacy Directive and Google’s EU User Consent Policy, we obtain your consent before using or sharing data for personalised advertising. You can withdraw consent at any time via the cookie settings on our Site or your browser settings.
Opting out of targeted advertising
You can opt out of targeted ads from some providers here:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You can also opt out of some services by visiting the Digital Advertising Alliance opt out portal:
https://optout.aboutads.info/
Opting out does not mean you will see no ads. You will still see generic ads that are not based on your interests.
HOW WE USE YOUR PERSONAL INFORMATION
We use your Personal Information to:
- Operate the Site and provide our services,
- Offer products for sale and process your payments,
- Ship and deliver your orders and provide order updates,
- Communicate with you about your orders, support requests and account,
- Send marketing communications where permitted,
- Analyse how customers use our Site and products so we can improve them, and
- Detect, investigate and prevent fraud and other misuse.
RETENTITION
When you place an order through the Site, we keep your Order Information for our records as long as it is reasonably necessary for the purposes described in this policy, including for tax, accounting and legal compliance, unless and until you ask us to delete it.
If you ask us to delete your information, we will do so unless we are required to keep certain data by law. For more information about your right of erasure, see Your rights below.
AUTOMATIC DECISION MAKING
If you are a resident of the EEA or the UK, you have the right to object to processing based solely on automated decision making, including profiling, when that decision has a legal or similarly significant effect on you.
KBeauty Shop does not use fully automated decision making that has a legal or similarly significant effect on customers.
Our ecommerce platform Shopify uses limited automated decision making to help prevent fraud, such as:
- Temporary blacklisting of IP addresses associated with repeated failed transactions, for a short time period, and
- Temporary blacklisting of payment methods associated with blacklisted IP addresses.
These measures are designed to protect both us and our customers from fraud and do not have a lasting or legal effect.
YOUR RIGHTS
Depending on where you live, you may have the following rights in relation to your Personal Information:
- Access: the right to know what Personal Information we hold about you.
- Correction: the right to request that we correct inaccurate or incomplete Personal Information.
- Erasure: the right to request that we delete your Personal Information in certain circumstances.
- Restriction: the right to ask us to limit how we use your Personal Information in certain cases.
- Portability: the right to receive a copy of certain Personal Information in a structured, commonly used and machine readable format, and to request that we transfer it.
- Object: the right to object to certain types of processing, such as direct marketing.
If you would like to exercise any of these rights, please contact us at wecare@kbeauty.shop with your name, contact information and details of your request. We may need to verify your identity before acting on a request.
If you are in the EEA or the UK and you are not satisfied with our response, you can lodge a complaint with your local data protection authority.
CCPA RIGHTS FOR CALIFORNIA RESIDENTS
If you are a California resident, you have the right to:
- Request access to the Personal Information we hold about you,
- Request that we delete certain Personal Information,
- Request that we correct inaccurate Personal Information, and
- Request information about how we collect, use and share Personal Information.
You may also have the right to opt out of the “sale” or “sharing” of your Personal Information as defined under California law. We do not sell Personal Information for money, but we may share identifiers and online activity data with advertising partners for cross context behavioural advertising.
To exercise any of these rights, or to designate an authorised agent to make requests on your behalf, please contact us at wecare@kbeauty.shop.
We will not discriminate against you for exercising your privacy rights.
COOKIES
A cookie is a small text file stored on your device when you visit a website.
| Type | Why we use them | Examples |
|---|---|---|
| Strictly necessary | Keep the store, checkout, and account login working | Session ID, cart token |
| Performance & analytics | Understand how visitors use the Site so we can improve it | Page-view counters, referrer tracking |
| Advertising | Show you offers that match your interests and measure ad results | Google Ads, Meta Pixel |
| Functional & preferences | Remember choices such as language or region | Locale settings |
Cookies help the Site:
- Remember items in your cart,
- Keep you logged in,
- Understand how you use the Site, and
- Show you more relevant ads.
Our Site uses cookies from:
- Shopify, which provides the store platform and core functionality, and
- Our own and third party tools, such as Google Analytics, Meta, TikTok and others.
Because Shopify may add or retire cookies over time, we rely on Shopify’s live list for the most accurate information. You can review the current cookies used by Shopify stores here:
https://www.shopify.com/legal/cookies
You can manage or block cookies through your browser settings and, in some regions, via our cookie banner or preferences tool.
DO NOT TRACK
There is currently no consistent industry standard for responding to “Do Not Track” signals. As a result, we do not alter our data collection and usage practices when we detect a Do Not Track signal from your browser.
AUDIENCE LIST MAINTENANCE
Where we use Customer Match or similar audience tools offered by advertising platforms, we refresh or delete audience lists regularly and in line with platform requirements, typically at least every 540 days, so we do not target stale or irrelevant profiles.
CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements or for other operational reasons. The updated version will be posted on this page with a new “Last updated” date.
We encourage you to review this Privacy Policy periodically so you know how we are protecting your information.
COMPLAINTS
If you have a concern or complaint about how we handle your Personal Information, please contact us first at wecare@kbeauty.shop and we will do our best to resolve it.
If you are not satisfied with our response, you may have the right to lodge a complaint with your local data protection authority.
Version supersedes all previous policies and is subject to change without notice. Last updated: November 23rd, 2025.