about theSAEM.
theSAEM is the Korean skincare and makeup brand of Hankook Cosmetics, and its signature is Cover Perfection, a concealer line now past its tenth anniversary. Eco Soul is another of its makeup lines, one that includes a rich lip oil for dry, rough lips, and Studio is its professional makeup line.
The skincare is built line by line around natural ingredients, each line for a different skin need. Urban Eco Harakeke is made around New Zealand harakeke, Iceland is the hydrating line for skin that feels thirsty, and Derma Plan is made for sensitive skin, so the place to start is the line that matches what your skin needs most.
questions, answered.
What is theSAEM Cover Perfection?
Cover Perfection is theSAEM's concealer line, and it has passed its tenth anniversary. Its signature is the Cover Perfection Tip Concealer, and the line also has a balm-type concealer with three colors in one, made to cover several concerns at once. Both follow the brand's idea for makeup: coverage that fits your own skin, so the finish still looks like you.
Which theSAEM skincare line suits sensitive skin?
Derma Plan is theSAEM's skincare line made for sensitive skin. If your skin is sensitive and also oily or prone to breakouts, Derma Plan Green is the version made for that mix. Start with one product from the line and add the next once your skin feels comfortable with it.
Is theSAEM a Korean brand?
Yes. theSAEM is a Korean skincare and makeup brand run by The Saem International in Seoul, an affiliate of its parent company, Hankook Cosmetics, whose more than 60 years of research stand behind the formulas. Its motto sums up the approach: nature prescribes, and theSAEM creates. The brand was renewed in 2024.
