The Science Behind Korean Skincare
Korean skincare is dominating the beauty industry and with good reason. With high-quality products and a leg up on Western companies, K-beauty companies are ready and set to bring their advanced scientific products to a global market. But how are these products managing to be so far ahead of their competitors?
The Philosophy That Makes It
Focusing on Long-Term Skin Health
All great brands, products, and movements have a guiding philosophy behind them that helps focus on goals and results. Korean skincare is playing the long game with its philosophy, focusing on the long-term healthy skin that you want to have with you throughout your life instead of quick and instantaneous results. This is why K-beauty products are formulated specifically to be able to use them consistently rather than quick spot treatments.
It's also why the Korean skincare routine has such a huge variety of steps. It encompasses the differences you and your skin will go through during the days, weeks, months, and years and Korean skincare is focused on creating flawless, everlasting results in this long period.
Research and Development
K-beauty products all include an extensive, long-haul research and development (What's known as R&D) process in their makeup. They seek to leverage the best of both worlds; traditional Eastern medicine and cutting-edge Western advances. To do this, they take the information they already have access to from ancient teachings and knowledge and add some modern medicine spice.
For instance, some of the most popular K-beauty ingredients include snail mucin, Centella Asiatica, or fermented rice. These ingredients have been used for thousands of years, and by acknowledging the inside information traditional medicine has, modern Korean skincare companies have been able to leverage these ingredients' antibacterial, anti-inflammatory, and healing properties.
This insider’s knowledge is tempered by a long process of development and research focusing on understanding the ingredients' long-term effects. By doing this, K-beauty companies can stay in line with their philosophy of long-term results.
How the Industry Stays Ahead
K-beauty is currently steering the US beauty market during the fastest predicted rise in the beauty industry in a decade. Korean skincare is able to stay ahead of its Western counterparts by creating superior formulas with more affordable pricing than its competitors. Furthermore, when combined with an ideal cultural export strategy (on top of their domestic dominance), K-beauty can easily elevate homegrown brands to an international stage.
Beauty has always been an intrinsic part of Korean culture, and that long-standing tradition carries weight and gravitas. This means that the Western perception of K-beauty is immediately elevated, coming from a long line of important companies who know what they’re doing. The perception is that since beauty is so ingrained in Korean culture, a company coming from Korea must have a firm understanding of beauty and high-quality products.
K-Beauty- The Present and Future of Stunning Skin
Korean skincare has created a process that keeps them head and shoulders above competitors by melding the old with the new, East with West, and excellence with experience. This is partly why K-beauty's become such a pivotal part of the beauty industry. For more details on how K-beauty's changing skin worldwide, visit our website.