about HERA.
HERA is Amorepacific's contemporary Seoul beauty brand, and two favorites show both sides of it. The Silky Stay Foundation 24h Longwear SPF20/PA++ resists creasing and fading from morning to night, and the Sensual Nude Gloss finishes the lips with a cool, minty tingle.
Seoul is the brand's muse, pictured as the Seoulista, the woman of the city it designs for, and its range runs from polished base makeup to color that is easy to wear. Start with the UV Protector Multi-Defense SPF50+/PA++++, another favorite, then Silky Stay for a base that lasts, and finish with the gloss.
questions, answered.
Is HERA Silky Stay foundation long-lasting?
Yes, it is built to last. The HERA Silky Stay Foundation 24h Longwear SPF20/PA++ resists creasing and fading for up to 24 hours with a silky, medium-coverage finish and SPF20 PA++, and hyaluronic acid keeps skin comfortable underneath. Apply a thin layer with a sponge or brush once your sunscreen has settled, and build only where you want more coverage.
How do I wear HERA UV Protector under makeup?
Make the HERA UV Protector Multi-Defense SPF50+/PA++++ the last step of your morning skincare: a light SPF50+ PA++++ cream that spreads smoothly and leaves skin refreshed rather than sticky, with a clearer, glowing look. Give it a minute to settle, then press the HERA Silky Stay Foundation 24h Longwear SPF20/PA++ on in thin layers rather than rubbing. Reapply sunscreen through long days outdoors.
Which HERA brow pencil should I buy?
The HERA Brow Designer Auto Pencil is the one: a long-lasting auto pencil whose waterdrop tip details individual hairs and shapes brows with a powdery finish, so they look filled in rather than drawn on. Sketch short strokes in the direction your brows grow and build only where there are gaps.




