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Beauty of Joseon

Drawing inspiration from the Joseon Dynasty, when Korean beauty was characterized by pristine, hydrated skin and vibrant red lips (as noted by Asia Society), this brand modernizes age-old wisdom from Joseon women to create innovative skincare solutions. The luxurious products from Beauty of Joseon feature hanbang, which refers to ingredients sourced from traditional Korean herbal medicine, ensuring a natural and effective approach to skin care.

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