# KBeauty Shop > Authentic Korean skincare from Anua, COSRX, LANEIGE, SKIN1004 and the brands Korea loves, shipped tracked from Seoul. Build a routine and save up to 20%. ## Products - [Sitemap index](https://kbeauty.shop/sitemap.xml): Every product, collection and page URL, one child sitemap per market locale. ## Ingredient reference - [Ingredient reference index](https://kbeauty.shop/ingredients) - [Hyaluronic acid](https://kbeauty.shop/ingredients/hyaluronic-acid): Hyaluronic acid, a water-binding ingredient that helps keep skin hydrated. - [Squalane](https://kbeauty.shop/ingredients/squalane): Squalane, a light oil close to skin's own, for softness without the weight. - [Snail mucin](https://kbeauty.shop/ingredients/snail-mucin): Filtered snail secretion, one of the ingredients that made K-beauty famous outside Korea. - [Honey](https://kbeauty.shop/ingredients/honey): Honey and honey extracts, used as a hydrating base rather than a treatment. - [Aloe](https://kbeauty.shop/ingredients/aloe): Aloe, the cooling succulent best known as aloe vera, and its close relatives cape and candelabra aloe. - [Panthenol](https://kbeauty.shop/ingredients/panthenol): Panthenol and vitamin B5, a hydrating, comforting duo from the B vitamin family. - [Ceramides](https://kbeauty.shop/ingredients/ceramide): Ceramides, cholesterol and plant sterols: the barrier lipids behind soft, comfortable skin. - [Centella (cica)](https://kbeauty.shop/ingredients/centella): Centella, the calming green herb better known in Korean skincare as cica, used as an extract, water or oil or as its purified compounds. - [Heartleaf](https://kbeauty.shop/ingredients/heartleaf): Heartleaf, a heart-shaped herb long valued in Korea, brought into skincare for a fresh, green kind of calm. - [Mugwort](https://kbeauty.shop/ingredients/mugwort): Ssuk, as Koreans call mugwort, and its close relatives, the herbs Korean skincare turns to for calm. - [Green tea](https://kbeauty.shop/ingredients/green-tea): Green tea, from the same plant as your cup of tea, used in skincare from leaf to seed. - [Propolis](https://kbeauty.shop/ingredients/propolis): Propolis, the bee-made resin Korean skincare prizes for comfort and glow. - [Rice](https://kbeauty.shop/ingredients/rice): Rice, part of Korean and Japanese beauty for generations, now in skincare from the grain to the bran. - [Ginseng](https://kbeauty.shop/ingredients/ginseng): Korean ginseng, a signature of hanbang, Korea's herbal beauty tradition, prized above all for its root. - [Collagen](https://kbeauty.shop/ingredients/collagen): Collagen, the protein behind skin's bounce, here in a water-soluble form. - [Peptides](https://kbeauty.shop/ingredients/peptide): Peptides, short chains of amino acids, the building blocks of proteins. - [PDRN](https://kbeauty.shop/ingredients/pdrn): PDRN, purified fragments of DNA used to condition skin. - [Retinoids](https://kbeauty.shop/ingredients/retinoid): Retinoids, skincare forms of vitamin A, used for smoother texture and softer-looking lines. - [Bakuchiol](https://kbeauty.shop/ingredients/bakuchiol): Bakuchiol, from the seeds of the babchi plant, the plant-based route to a firmer, smoother look. - [Niacinamide](https://kbeauty.shop/ingredients/niacinamide): Vitamin B3, an all-round active for tone, pores and the skin barrier. - [Vitamin C](https://kbeauty.shop/ingredients/vitamin-c): Vitamin C, a brightening antioxidant for a fresher, more even-looking complexion. - [Arbutin](https://kbeauty.shop/ingredients/arbutin): Arbutin, the brightening molecule of bearberry leaves, and alpha-arbutin, its stable lab-made form. - [Tranexamic acid](https://kbeauty.shop/ingredients/tranexamic-acid): Tranexamic acid, a lab-made brightener for a clearer, more even-looking tone. - [Glutathione](https://kbeauty.shop/ingredients/glutathione): An antioxidant your body makes, used topically in brightening formulas. - [Licorice root](https://kbeauty.shop/ingredients/licorice): Licorice root, used as a root extract or as dipotassium glycyrrhizate, a soothing compound made from the root. - [Kojic acid](https://kbeauty.shop/ingredients/kojic-acid): Kojic acid, a brightener with its roots in the brewing of sake and soy sauce. - [Azelaic acid](https://kbeauty.shop/ingredients/azelaic-acid): Azelaic acid, found in grains, a multi-tasker for skin with more than one concern. - [AHA](https://kbeauty.shop/ingredients/aha): AHAs, the fruit acids that exfoliate the surface for a smoother, brighter look. - [BHA](https://kbeauty.shop/ingredients/bha): BHA, the acid for clearer-looking pores, as salicylic acid or milder betaine salicylate. - [PHA](https://kbeauty.shop/ingredients/pha): PHAs, the exfoliating acids that take their time, for a smooth, glowing finish. - [Willow bark](https://kbeauty.shop/ingredients/willow-bark): Willow bark, the tree bark with a natural link to salicylic acid. - [Clay](https://kbeauty.shop/ingredients/clay): Kaolin, bentonite and their oil-absorbing relatives, from volcanic ash and sea silt to charcoal. - [Tea tree](https://kbeauty.shop/ingredients/tea-tree): Tea tree, the Australian plant skincare turns to for blemishes, or the active compound taken from its oil. - [Succinic acid](https://kbeauty.shop/ingredients/succinic-acid): Succinic acid, the amber acid, a newer name in care for oily, blemish-prone skin. ## Guides - [Skincare guide](https://kbeauty.shop/pages/skincare-guide) - [Oil cleanser](https://kbeauty.shop/guides/oil-cleanser): Melts sunscreen and makeup off before water touches your face. - [Cleanser](https://kbeauty.shop/guides/cleanser): The wash that clears what the oil lifted. - [Exfoliator](https://kbeauty.shop/guides/exfoliant): A weekly acid or enzyme that clears the dull surface layer. - [Toner](https://kbeauty.shop/guides/toner): The watery first layer, pressed into damp skin. - [Essence](https://kbeauty.shop/guides/essence): The light hydrating layer behind the glass-skin finish. - [Treatment](https://kbeauty.shop/guides/treatment): The concentrated active chosen for what you care about most: a serum, an ampoule, a retinoid or a spot treatment. - [Mask](https://kbeauty.shop/guides/mask): Twenty minutes of saturated essence, once or twice a week. - [Eye care](https://kbeauty.shop/guides/eye-care): A small amount tapped around the thinnest skin on your face. - [Moisturizer](https://kbeauty.shop/guides/moisturiser): The lid on the jar. It seals everything underneath; a barrier cream is its rest-week form. - [Sunscreen](https://kbeauty.shop/guides/sunscreen): The last layer every morning, all year, and the one step never to skip. ## Tools - [Skin quiz](https://kbeauty.shop/pages/skin-quiz): Answers become a starting routine. - [Routine builder](https://kbeauty.shop/pages/routine-builder): Assembles a routine step by step and checks the ingredient interactions. ## Policies - [Terms of Service](https://kbeauty.shop/pages/terms-of-service) - [Privacy Policy](https://kbeauty.shop/pages/privacy-policy) - [Refund Policy](https://kbeauty.shop/pages/refund-policy) - [Shipping Policy](https://kbeauty.shop/pages/shipping-policy) ## Optional - [agents.md](https://kbeauty.shop/agents.md): Agent discovery: sitemap, policies, agentic-commerce discovery. - [llms-full.txt](https://kbeauty.shop/llms-full.txt): This file with the reference and guide text inline. - [How we know](https://kbeauty.shop/pages/how-we-know): Where our product information comes from, how our descriptions are written with AI, and what can change. ## Ingredient reference in full ### Hyaluronic acid https://kbeauty.shop/ingredients/hyaluronic-acid Hyaluronic acid, a water-binding ingredient that helps keep skin hydrated. Holds water at the skin's surface, so skin looks plump rather than papery. Who: Dehydrated skin, whatever your skin type. How often: Twice a day, in a toner, essence or serum. When: Morning or evening Tip: Apply it to damp skin and seal it with a moisturizer. ### Squalane https://kbeauty.shop/ingredients/squalane Squalane, a light oil close to skin's own, for softness without the weight. Softens and cushions skin and helps hold moisture in, without a heavy or greasy feel. Who: Dry and dehydrated skin, and oily skin that wants a light oil. How often: Once or twice a day, after your watery layers. When: Morning or evening ### Snail mucin https://kbeauty.shop/ingredients/snail-mucin Filtered snail secretion, one of the ingredients that made K-beauty famous outside Korea. Hydrates and leaves skin looking bouncier and smoother. Who: Dehydrated skin that wants hydration and bounce. Patch-test first if you react easily. How often: Once or twice a day, usually as an essence or serum. When: Morning or evening ### Honey https://kbeauty.shop/ingredients/honey Honey and honey extracts, used as a hydrating base rather than a treatment. Binds moisture and softens skin, in masks, ampoules, pads and creams made for a nourished glow. Who: Dry and dull skin. How often: Daily in a leave-on layer, or weekly in a mask. When: Morning or evening ### Aloe https://kbeauty.shop/ingredients/aloe Aloe, the cooling succulent best known as aloe vera, and its close relatives cape and candelabra aloe. Cools and hydrates skin, in gels, toners, creams and after-sun care. Who: Skin that feels hot, tight or dehydrated. How often: As often as you like. When: Morning or evening ### Panthenol https://kbeauty.shop/ingredients/panthenol Panthenol and vitamin B5, a hydrating, comforting duo from the B vitamin family. Hydrates and settles skin down. It is one of the ingredients barrier-support creams are built on. Who: Dry or dehydrated skin, and skin that feels stressed after exfoliating or a new active. How often: Twice a day, for as long as your skin needs it. When: Morning or evening ### Ceramides https://kbeauty.shop/ingredients/ceramide Ceramides, cholesterol and plant sterols: the barrier lipids behind soft, comfortable skin. They top up the skin's own lipids, so the barrier feels stronger and holds on to moisture better. Who: Dry, sensitive and over-exfoliated skin. The standard partner for retinoids and acids. How often: Twice a day, in your moisturizer. When: Morning or evening ### Centella (cica) https://kbeauty.shop/ingredients/centella Centella, the calming green herb better known in Korean skincare as cica, used as an extract, water or oil or as its purified compounds. Calms skin that looks red or feels stressed, and is the soothing heart of cica care. Who: Skin that looks red, reacts easily or feels stressed after a strong active. How often: Twice a day, for as long as it helps. When: Morning or evening ### Heartleaf https://kbeauty.shop/ingredients/heartleaf Heartleaf, a heart-shaped herb long valued in Korea, brought into skincare for a fresh, green kind of calm. Calms skin that looks red or breaks out easily, in toners, essences, creams, cleansers and sun care. Who: Skin that flushes or breaks out easily, or feels stressed after a strong active. How often: Twice a day. When: Morning or evening ### Mugwort https://kbeauty.shop/ingredients/mugwort Ssuk, as Koreans call mugwort, and its close relatives, the herbs Korean skincare turns to for calm. A mainstay of Korean soothing care, used to calm skin that reacts easily. Who: Skin that reacts easily and wants calming. How often: Daily, or weekly in a mask. When: Morning or evening ### Green tea https://kbeauty.shop/ingredients/green-tea Green tea, from the same plant as your cup of tea, used in skincare from leaf to seed. An antioxidant that calms skin and helps keep excess oil in check; the seed oil softens without weight. Who: Oily and combination skin, especially skin that also reacts easily. How often: Daily. When: Morning or evening ### Propolis https://kbeauty.shop/ingredients/propolis Propolis, the bee-made resin Korean skincare prizes for comfort and glow. Soothes and nourishes, bringing a healthy glow to tired-looking skin in ampoules, creams and essences. Who: Dull, tired-looking skin that wants comfort and glow. Skip it if you react to bee products. How often: Daily. When: Morning or evening ### Rice https://kbeauty.shop/ingredients/rice Rice, part of Korean and Japanese beauty for generations, now in skincare from the grain to the bran. Softens, hydrates and brightens the look of skin in toners, milks, serums, cleansing powders and sun care. Who: Dull, dry skin. How often: Daily. When: Morning or evening ### Ginseng https://kbeauty.shop/ingredients/ginseng Korean ginseng, a signature of hanbang, Korea's herbal beauty tradition, prized above all for its root. Nourishes and revitalizes tired-looking skin, in essences, serums, creams and cleansing oils. Who: Dry, mature or tired-looking skin. How often: Daily. When: Morning or evening ### Collagen https://kbeauty.shop/ingredients/collagen Collagen, the protein behind skin's bounce, here in a water-soluble form. Hydrates skin and plumps its look from the surface; it does not become your own collagen. Who: Dry skin that wants a plumped finish. How often: Daily. When: Morning or evening ### Peptides https://kbeauty.shop/ingredients/peptide Peptides, short chains of amino acids, the building blocks of proteins. Used for a smoother, firmer look and softer-looking expression lines, often several together in one serum or cream. Who: Skin showing lines or losing firmness, with or without a retinoid in the routine. How often: Twice a day. When: Morning or evening ### PDRN https://kbeauty.shop/ingredients/pdrn PDRN, purified fragments of DNA used to condition skin. Hydrates and leaves skin looking rested and renewed, in toners, pads, serums and masks. Who: Tired or dehydrated-looking skin that wants a rested, renewed look. How often: Daily. When: Morning or evening ### Retinoids https://kbeauty.shop/ingredients/retinoid Retinoids, skincare forms of vitamin A, used for smoother texture and softer-looking lines. Used for smoother texture, softer-looking lines and a firmer look. Who: Skin with lines, rough texture or less firmness. If you are pregnant or breastfeeding, ask your doctor or midwife first. How often: Start two evenings a week and build up over a month or two. When: Evening Tip: Sunscreen the next morning is part of using a retinoid, not an optional extra. ### Bakuchiol https://kbeauty.shop/ingredients/bakuchiol Bakuchiol, from the seeds of the babchi plant, the plant-based route to a firmer, smoother look. For firmer, smoother-looking skin in serums, creams, eye creams and sun sticks, and it works in morning routines as well as evening ones. Who: Skin that wants a firmer, smoother look from a plant-based ingredient. How often: Daily, once your skin is used to it. When: Morning or evening ### Niacinamide https://kbeauty.shop/ingredients/niacinamide Vitamin B3, an all-round active for tone, pores and the skin barrier. Evens out tone, brightens dullness, refines the look of pores and supports the skin's own barrier, all at once. Who: Dull or uneven skin, visible pores and a barrier that needs support. Very high levels can sting sensitive skin, so start low. How often: Twice a day. When: Morning or evening ### Vitamin C https://kbeauty.shop/ingredients/vitamin-c Vitamin C, a brightening antioxidant for a fresher, more even-looking complexion. An antioxidant for dullness and uneven tone, and support for skin facing daylight and city air. Who: Skin that looks dull or uneven. Pure ascorbic acid can sting sensitive skin. How often: Every morning. When: Morning Tip: Follow it with sunscreen in the morning: the two make a classic pair. ### Arbutin https://kbeauty.shop/ingredients/arbutin Arbutin, the brightening molecule of bearberry leaves, and alpha-arbutin, its stable lab-made form. Used for a more even-looking tone, often alongside niacinamide or tranexamic acid. Who: Skin with dark spots or an uneven tone. How often: Twice a day. When: Morning or evening ### Tranexamic acid https://kbeauty.shop/ingredients/tranexamic-acid Tranexamic acid, a lab-made brightener for a clearer, more even-looking tone. Targets dark spots and uneven tone, often paired with niacinamide in Korean brightening care. Who: Skin with dark spots, marks or a patchy, uneven tone. How often: Twice a day. When: Morning or evening ### Glutathione https://kbeauty.shop/ingredients/glutathione An antioxidant your body makes, used topically in brightening formulas. Brightens the look of dull, uneven skin, often paired with vitamin C. Who: Dull or uneven-looking skin. How often: Daily. When: Morning or evening ### Licorice root https://kbeauty.shop/ingredients/licorice Licorice root, used as a root extract or as dipotassium glycyrrhizate, a soothing compound made from the root. Used to calm skin that looks red; the root extract is also used to help even out tone. Who: Sensitive skin with redness or marks. How often: Twice a day. When: Morning or evening ### Kojic acid https://kbeauty.shop/ingredients/kojic-acid Kojic acid, a brightener with its roots in the brewing of sake and soy sauce. Brightens dull skin and evens out the look of tone, in pads, serums, creams, masks and cleansers. Who: Dull or uneven skin that already tolerates actives. It can irritate, so introduce it slowly. How often: Start a few evenings a week. When: Evening ### Azelaic acid https://kbeauty.shop/ingredients/azelaic-acid Azelaic acid, found in grains, a multi-tasker for skin with more than one concern. Used for the look of redness, blemish-prone skin and a more even tone. Who: Skin dealing with redness, breakouts and uneven tone, often at the same time. How often: Once or twice a day, built up gradually. When: Morning or evening ### AHA https://kbeauty.shop/ingredients/aha AHAs, the fruit acids that exfoliate the surface for a smoother, brighter look. Loosens dead cells on the surface, so skin feels smoother and looks less dull. Who: Dull, rough or dry skin. Not on the same night as a retinoid. How often: One or two evenings a week to start. When: Evening Tip: AHAs raise sun sensitivity, so daily sunscreen goes with them. ### BHA https://kbeauty.shop/ingredients/bha BHA, the acid for clearer-looking pores, as salicylic acid or milder betaine salicylate. Oil-soluble, so it works inside pores as well as on the surface, for blackheads, congestion and breakouts. Who: Oily, congested and blemish-prone skin. How often: A few evenings a week, or daily in a very mild formula. When: Evening ### PHA https://kbeauty.shop/ingredients/pha PHAs, the exfoliating acids that take their time, for a smooth, glowing finish. Larger acids that work more slowly at the surface, for gentle resurfacing and a glow. Who: Skin that finds AHAs or BHA too strong but still wants smoother texture and glow. How often: Two or three evenings a week. When: Evening ### Willow bark https://kbeauty.shop/ingredients/willow-bark Willow bark, the tree bark with a natural link to salicylic acid. Calms skin and keeps pores looking clear, with a far lighter touch than salicylic acid itself. Who: Skin that wants pore care without a full-strength acid. How often: Daily in a mild formula. When: Morning or evening ### Clay https://kbeauty.shop/ingredients/clay Kaolin, bentonite and their oil-absorbing relatives, from volcanic ash and sea silt to charcoal. Soaks up oil from the surface, mostly in wash-off masks and cleansers. Who: Oily and congested skin. How often: Once or twice a week in a mask; daily in a wash. When: Morning or evening Tip: Rinse it off before it cracks. A fully dried clay mask takes water with it. ### Tea tree https://kbeauty.shop/ingredients/tea-tree Tea tree, the Australian plant skincare turns to for blemishes, or the active compound taken from its oil. Keeps pores clear and calms the look of breakouts, in cleansers, toners, essences and spot treatments. Who: Oily, congested and blemish-prone skin. Patch-test first if your skin reacts easily. How often: Daily in a wash; as needed on a spot. When: Morning or evening ### Succinic acid https://kbeauty.shop/ingredients/succinic-acid Succinic acid, the amber acid, a newer name in care for oily, blemish-prone skin. Helps pores look clearer and skin look less shiny, in blemish serums, toners, peeling pads and cleansers. Who: Oily, blemish-prone skin with visible pores and shine. How often: Daily in a toner, serum or cleanser; peeling pads as their directions say. When: Morning or evening ## Routine steps in full ### Oil cleanser https://kbeauty.shop/guides/oil-cleanser Step 1 of 10. PM. Melts sunscreen and makeup off before water touches your face. ### Cleanser https://kbeauty.shop/guides/cleanser Step 2 of 10. AM and PM. The wash that clears what the oil lifted. ### Exfoliator https://kbeauty.shop/guides/exfoliant Step 3 of 10. PM. A weekly acid or enzyme that clears the dull surface layer. ### Toner https://kbeauty.shop/guides/toner Step 4 of 10. AM and PM. The watery first layer, pressed into damp skin. ### Essence https://kbeauty.shop/guides/essence Step 5 of 10. AM and PM. The light hydrating layer behind the glass-skin finish. ### Treatment https://kbeauty.shop/guides/treatment Step 6 of 10. AM and PM. The concentrated active chosen for what you care about most: a serum, an ampoule, a retinoid or a spot treatment. ### Mask https://kbeauty.shop/guides/mask Step 7 of 10. PM. Twenty minutes of saturated essence, once or twice a week. ### Eye care https://kbeauty.shop/guides/eye-care Step 8 of 10. AM and PM. A small amount tapped around the thinnest skin on your face. ### Moisturizer https://kbeauty.shop/guides/moisturiser Step 9 of 10. AM and PM. The lid on the jar. It seals everything underneath; a barrier cream is its rest-week form. ### Sunscreen https://kbeauty.shop/guides/sunscreen Step 10 of 10. AM. The last layer every morning, all year, and the one step never to skip.