Serums

Serums in K-Beauty skincare are lightweight, potent formulations designed to deliver high concentrations of active ingredients into the skin. They target specific skin concerns such as wrinkles, hyperpigmentation, dryness, or acne, making them a key step in a personalized skincare routine.

Serums are used in K-Beauty routines for their ability to address specific skin concerns effectively. Due to their smaller molecular size, they penetrate the skin more deeply than moisturizers, delivering active ingredients right where they're needed. This makes them a powerful tool for skin improvement.

Yes, serums can be suitable for all skin types. However, it's important to choose a serum that aligns with your skin concerns. Hydrating serums, for instance, are beneficial for dry skin, while those with anti-inflammatory properties can be ideal for sensitive or acne-prone skin. As always, a patch test is recommended before regular use.

Serums are usually applied after cleansing, toning, and applying any essences. Apply a few drops to your face and gently pat it in for better absorption. Follow with a moisturizer to seal in the serum and provide additional hydration.

Serums can offer a variety of benefits, depending on their active ingredients. They can hydrate, brighten, soothe, reduce signs of aging, clear acne, and more. Regular use of a suitable serum can significantly improve the skin's appearance and health.

Most serums can be used daily, usually once or twice a day as per the specific product's instructions. However, some potent serums, like those containing high concentrations of active ingredients, might be better used only a few times per week.

While you may notice some immediate effects like hydration or soothing, most serums require consistent use over several weeks to months to show significant results, especially for deeper skin concerns like hyperpigmentation or wrinkles. Remember, patience and consistency are key in skincare.